8 October 2024

Flying Tiger Copenhagen teams up with the Danish toy brand Plus-Plus to deliver a new series of playful, creative, and colourful experiences to customers across 25 markets.

Together, the two brands aim to inspire people of all ages to explore the endless possibilities of construction and design through interlocking, puzzle-like pieces in a wide variety of colours.

The collaboration stems from a shared desire to create engaging and imaginative play experiences, and the eight different products will be launched online and in 638 stores across Flying Tiger Copenhagen's European markets.

The products are being launched in two specially designed collections: A Christmas campaign featuring items such as Christmas hearts and candy canes, and an "Above the Sky Universe," where flying unicorns and dragons come to life, offering playtime for both young children practicing fine motor skills and more experienced creators.

It is the first time Flying Tiger Copenhagen has partnered with another brand and created co-branded products and packaging.

A Partnership Rooted in Danish Quality and Responsibility

“I am very excited about this new collaboration where we are able to bring a completely new creative concept to our customers. The Plus-Plus universe of educational and creative toys has great synergy with our customer base, and the new range of products is a perfect match with our ambition to enable more creative, educational and playful experiences for kids, adults and families”, says Darryl Nash, SVP of Commercial Product & Design at Flying Tiger Copenhagen.

Commercial Director of Plus-Plus, Gabriel Sturm, elaborates: "Partnering with Flying Tiger Copenhagen feels like a natural fit for our brand – but also a big honour to collaborate with a renowned retailer that has this broad international reach. With this collaboration, we’re excited to see our products in many new markets, making this collaboration a true milestone in our company’s journey.”

The products are Danish-produced to the highest standards of product safety and quality control, and are phthalate-free, fully recyclable, and meet certified toy safety standards.

The products will be available in stores and online at flyingtiger.com in two drops between week 40 and 42.

About Plus-Plus

- Plus-Plus is a Danish toy brand developed in the 1980’s

- Plus-Plus toys are designed and produced in Holbæk, Denmark; in a factory that uses 100% renewable energy from wind power.

- Plus-Plus products are sold in more than 40 countries around the world