Eco-conscious products

• We use an internal definition of eco-conscious items based on the
  material composition from each product’s Bill of Material (BOM):
  • 95% FSC-certified and/or
  • Made from recycled material (min. 80%) and/or
  • Made from renewable material (min. 95%) and/or
  • Made from easily recyclable materials (glass, aluminium, steel, or iron
  products with content >= 95%) and/or *
  • A mix of the above (individually assessed by the sustainability
  department)
  *We define easily recyclable materials, as materials that can be handled by widely available recycling
  streams internationally and can be recycled a high number of times without reducing their quality.

Our most used product materials in 2023 were wood, paper and food, which
by far made renewable materials our largest material category. A whole 47%!
This was followed by fossil fuel-based materials, plastic, and paraffin.

It is hard to ignore that plastic is a versatile material. It is lightweight, durable,
and can be used for a significant number of things. This is why we must be smart
about how we use it. It is our ambition to further reduce this amount of plastic
and use a lot more recycled plastic, to support the overall global reduction and
recycling of plastics.

From 2019 to 2023, we reduced the use of plastic in our products by 19%. But to
reach our 2025 targets focusing even stronger on plastic reductions is required.
Also, we will focus on the use of recycled plastic whenever feasible. We will
continue to look for new possibilities to improve, including exploring different
ways of sourcing recycled materials. Furthermore, we have strict reduction
targets on plastic packaging. Read more in our Responsible Packaging section.

When choosing materials for new products we use the guideline below.
The priorities are based on the concept of the circular economy, where products
will eventually become new raw materials. We have also considered the CO2
footprint and deforestation issues.

Forests keep our climate stable, regulate our water supply and are the homes for
more than half of the species on the planet. The largest proportion of materials
we use at Flying Tiger Copenhagen come from or affect forestry, hence it is
important that we ensure healthy and responsible forestry, which ensures a
stable industry of wood and paper products.

It is our ambition that all our wood and paper products come from sources that
ensure responsible forestry, in terms of the consideration for people, wildlife,
environment, and biodiversity. All deforestation-risk ingredients like palm oil,
cocoa, soy, and coffee should come from sources that ensure no deforestation.

Our membership of the Forest Stewardship Council (FSC), and its certification
underline our support for the promotion of well-managed forests. FSC certification
not only entails the protection of biodiversity, it also means respecting the rights
of local people and the people working in the forest. Moreover, it includes that
workers are properly trained, have decent health and safety conditions as well as
a fair wage.

Palm oil is a highly versatile oil used for many products globally, primarily food
and beauty. Unfortunately, palm oil is also a driver for deforestation. Therefore,
we only want to use palm oil sourced responsibly. Since 2019, we have worked
to increase the amount of certified palm oil we use for our food products.
Currently, we haven’t reached our target but we are swiftly working to rectify the
situation before the EUDR (EU Deforestation Regulation) is implemented at the
beginning of 2025.

The world is overconsuming resources and producing far too much waste to
handle sustainably. Plastic in particular is a major sinner, and a shift from virgin
fossil-oil to renewable or highly recyclable materials is much needed.

Flying Tiger Copenhagen supports the circular economy - the transition towards
a circular use of materials where all products are designed to eventually become
raw materials for new products. Renewable materials will often do this quite
naturally, simply by decomposing and becoming nutrients for new growth.
For technical materials though, it is a matter of separating and recycling the
materials. Also, we diligently target plastic reductions in both production and
packaging.

Even when not including products, stores still have a considerable footprint.
Just think about the furniture, the fixtures, electricity used, marketing materials
and practical items like receipts and the wrapping used for fragile goods – even
the car rides used for employees to visit the stores. It all has an environmental
footprint. At the same time, these elements are also a representation of our
company, giving us the possibility to show and enhance our commitment to
sustainability.

We aim for our stores to reflect our high ambitions and commitment to
sustainability. We want to minimise our stores’ footprints as much as possible,
using circular and responsible materials. For instance, our fixtures and fittings
are made from materials of responsible origin, a minimum of composites, and
can be completely disassembled and recycled at the end of their lifecycle. We
also want to source only renewable electricity to run our stores and for our
company car fleet to be electric.