Flying Tiger Copenhagen is the main partner of We4You

We proudly continue alongside we4you in 2026 and support the important work of this unique domestic charity in Finland. In 2025, together with our amazing customers, we raised over €202,000 in Finland to support families!

You don’t need superpowers to be a superhero!

Support families with a seriously ill child

The Finnish charity we4you supports seriously ill children, young adults and their families in Finland. The association is involved in families’ everyday lives, in crisis situations and in the most difficult moments of life — offering support, joy and hope when it is needed most. 💚

Our cooperation with we4you began in spring 2020, when we first donated product bags to make patients in hospitals happy. Over the years, the cooperation has grown nationwide, and today we are able to bring joy to numerous seriously ill children, young adults and their families all over Finland.

We are planning the year’s activities together with we4you, and our collaboration currently includes:

⭐ VIP shopping moments for children in isolation and their families outside store opening hours
⭐ Superhero Week collection periods organized four times a year
⭐ Product bags for hospitals during the holidays to the delight of little superheroes
⭐ Participation in various events in hospitals and public events
⭐ Flying Tiger Copenhagen’s social media charity events and raffles, through which our followers can participate in doing good together with us 💚
⭐ Some of the products in our selection directly support we4you’s activities — part of the proceeds from these products are donated to we4you. You can recognize the products in the store by the price tag with the we4you logo.

At Flying Tiger Copenhagen, we are so committed to this collaboration that our customers can make a donation to we4you at the checkout every day of the year in all our stores in Finland. This makes it easy to do good with every shopping trip. 💚

In 2025, together with our customers, we raised an incredible €202,045 for little superheroes and their families. With these funds, we4you is able to make the dreams of seriously ill children come true, support families in difficult life situations, and also help in crisis situations where a family faces a serious illness or loss.

Although our cooperation has continued for several years, we are constantly developing new ways to bring joy and support to children, young people and their families who have faced a serious illness. We want to be part of creating small glimmers of light in the midst of difficult moments. ✨

We4you’s operations are based on transparency. The association’s 2025 financial report can be seen on their website, (Annual Report and Financial Report 2025 - we4you.) and the report shows that in 2025, as much as 98.15% of the funds raised were directed directly to doing good.

You can follow we4you’s activities and our collaboration on we4you’s social media channels, such as Instagram, Facebook, LinkedIn and TikTok. 💚

Let’s do good together. 💚