Responsible packaging

Packaging is one of the biggest waste categories throughout the world. It has
a short lifespan with a large environmental impact. Packaging has a purpose
not only to protect the products, but also to work as a platform to inform the
customers about content. Using as little material as possible is the way forward.
This is good for the environment, and it is a way to avoid the various taxation on
packaging growing on a global scale. Less packaging shows our customers that
we care and helps them minimise their local waste handling.

Our focus when it comes to packaging is:

- Use less packaging
- Remove excess/unnecessary plastic
- Make it easy t o separate and recycle

Our target is to reduce the plastic used in packaging by 50% from 2019 to 2025.

Less is more when it comes to great packaging. We continually strive to find
the right balance between minimising packaging and using better packaging
design and materials. Products need protection and we need to inform our
customers about content. Nevertheless, we have made quite substantial
reductions in the proportion of plastic packaging we use. Our target was a
reduction of 50% by 2025, but in 2023 we are well ahead of our target at 53%.

Making it easy for our customers to recycle packaging is another of ours. Our
2022 goal was to offer 100% recyclable packaging. Unfortunately, this target has
not been met since our recyclability percentage has decreased to 96%.

It is quite clear that when it comes to both reducing plastic packaging and
ensuring 100% recyclability, our food products are the biggest challenge.
As food protection, plastic has very good qualities and alternative packaging
materials are hard to find. Also, since we offered more food products in 2023,
it directly resulted in our total recyclability numbers going down. At the same
time, our recyclability of non-food products went up to 99.5%. We will continue
to look for alternatives and expect to see some innovative development in
packaging begin.