Charity donations

Donating surplus products to people in need is part of our corporate DNA. We both help disadvantaged families and communities and at the same time, we minimise our environmental footprint by doing something good with products that would have ended up as unnecessary waste. In 2023, we donated almost half of our unsold products.

Here, we mention donations conducted directly from our global operations, but our local markets make numerous donations and enter different NGO partnerships in addition to this.

In 2023, we have donated almost 300,000 products to several NGOs in various countries. For instance, we donated 17 pallets of products from our UK warehouse to the NGO In Kind Direct, who then distributed this to 573 different charities in the UK, including many families and children in need.

We also work with several NGOs in donating unsold food products, thereby minimising food waste across our value chain making a difference to vulnerable social groups. As an example, we donate food to the Danish Fødevarebanken who distribute the food to various charities. We donate products that are close to the expiration date to WeFood, a Danish supermarket selling only obsolete goods.