Frequently Asked Questions

We’ve put together some commonly asked questions.


Do you have any eco-friendly products? 
Yes, we have lots of eco-friendly products! We are constantly investigating eco-friendly alternatives whenever it’s feasible. Here are a couple of our eco-friendly examples: 

FSC - all our paper products and most of our wooden products come from sustainable forestry. E.g. our notebooks, napkins and most of our single-use tableware products carry the FSC tree logo on the packaging to make it easier for you to make conscious choices as a consumer. 

Renewable materials - we prefer to go with renewable materials whenever it’s doable. Many of our products are made from wood, seaweed, wheat straw and bamboo - all renewable materials made from naturally grown resources.

Stainless steel – we like this highly durable and fully recyclable material. It’s easy to re-melt and can be reused infinitely, without any quality degradation. This makes stainless steel a long-lasting and eco-friendly material. You can find several stainless-steel products in our kitchen assortment. 

Recycled glass – an excellent material which even requires a lower melting temperature than virgin glass, reducing the carbon footprint. Every time we recycle, we prevent waste and send an eco-friendly thought to our planet. Our kitchen assortment periodically includes tableware made from recycled glass.  

Why do you sell plastic products?
Plastic is in many ways a great material. It is durable, lightweight and can be used for many different things. We use plastic when it is a better alternative than other materials. We also know that some plastic is problematic. Therefore, we are going to reduce the amount of plastic used in both our products and in our packaging. We are currently looking into putting recycling categories on our products, so they are easy to discard correctly.

Did we mention that we have made a plastic pledge? Our partnership with the Danish environmental organisation Plastic Change pledges us to minimize our use of plastic and strengthen reuse and recycling. 

Why do you sell plastic straws?
We will stop the sales of plastic straws and other single-use plastic products during 2021. This includes plates, balloons, cutlery and cotton buds with a plastic stick. If you see a plastic straw in one of our stores it has been produced a long time ago. We have decided to continue to sell these as the alternative would be to throw them out. We think that this would be a waste of resources. After all, it is better to use them once than not use them at all.

By the way, did you know that we have four kinds of reusable straws; bamboo, glass, silicone and stainless steel?

Why do you sell plastic shopping bags?
All our plastic bags have been made from minimum 80 % recycled plastic waste and are fully recyclable. By using recycled plastic, we make sure that plastic waste comes to good use. Carrier bags can be made of a many different materials e.g. plastic, textile, or paper. All materials have their strengths and weaknesses. Paper and cotton bags are made from natural resources, but their production requires a lot of energy and water. Plastic bags are very light-weight and do not take much energy in production. We are continuously working on making our shopping bags as eco-friendly as possible.

Did we mention that we charge a small amount for our plastic bags?  This gives you another good reason to bring your own reusable bag.

Why don’t you sell bioplastics or biodegradable plastic? 
Bioplastics are plastic materials produced by using oil from a renewable source, for example sugarcanes. This may seem like an eco-friendly alternative, but bioplastics are far from perfect. Growing sugarcane for producing plastic products takes away land that could be used to grow food. Moreover, it’s often unclear how to dispose of bioplastics. When it comes to biodegradable plastic, there are a lot of different types and they almost always need very particular conditions to compost. Only few industrial waste plants can meet these conditions. As a result, bioplastics are often not handled correctly in the waste system. For these reasons, we have decided to phase out bioplastics and to avoid using biodegradable plastics.

Product Compliance

Do you test your products?
Yes, our products are checked and tested thoroughly before arriving in our stores. Our internal Product Compliance specialists in Denmark review the materials list, which shows what the product is made of. Based on material composition and product type, they assess which tests and what kind of documentation are required. For example, we test toys for children under three and products such as slime, paint and plasticine several times during production and always through an independent, third party laboratory.

Are your toys safe?
Yes, our toys are safe. We want to inspire children to explore the world and have fun doing it. It's also important to us however to give our customers peace of mind in the knowledge that children can play safely with our products. Our Product Compliance specialists thoroughly assess our toys and ensure they are correctly tested in accordance with Danish and European law.

First, the design is assessed to ensure that its shape and size do not pose a risk. Next, the material composition of the toy is examined for chemical and hazardous substances. An age assessment of the toy is also carried out. If the product is aimed at children under three, the requirements are significantly stricter. This includes examining the toy for small parts, long cords and choking hazards.

Once our Product Compliance specialists have assessed the toy, it is tested in an independent third party laboratory. Here, it is tested according to the European Toy Safety Directive.

You can find out more here:

Labelling of toys
All of our toys are CE marked. This mark is your guarantee that the toy meets a number of health, safety and environmental requirements. All toys must be CE marked according to European legislation.

All of our toy products have an age recommendation that you should follow. This is your assurance that the toy is suitable for the child's age, abilities and skills. We also recommend that you read the warnings on the product and pay particular attention to the warning symbol 'under 3 years', which appears on toys designed for children under that age.

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